In September 2025, I had the opportunity to photograph a special event during the 30th Busan International Film Festival (BIFF) in Busan, South Korea. The screening and presentation took place during the festival’s industry programming at BEXCO in Haeundae, where filmmakers, producers, and media professionals gathered to explore new developments in film and technology.
The event featured Pickford AI, a company developing new storytelling tools that combine artificial intelligence with cinema. During the session, the team presented their AI-driven project, “Whispers” and demonstrated how emerging technology is beginning to shape the future of filmmaking. Emmy-winning producer Bernie Su, known for his innovative digital storytelling work, was also part of the presentation and discussion about the evolving role of AI in narrative media.
It was a pleasure to photograph this session during BIFF. The room was full of filmmakers, industry professionals, and curious attendees eager to see how AI might influence the future of cinema. It was especially interesting to hear the conversation around how these new tools could open up entirely new ways of creating stories on screen, not to mention seeing it in action.
Below are some highlights from the Pickford AI screening and presentation at the Busan International Film Festival in Busan, South Korea.
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